Genius in 15 seconds

A while ago, I was speaking with someone who works in advertising. She was explaining that when she watches commercials on TV, her company asked her (all its employees) to rate commercials on a scale that went from "Negative/damaging" all the way to "changes the way people think." I'm paraphrasing, but that was the gist.I saw this commercial on TV last night and thought it fell into the latter category.